Design of Rear Seat for a Globally Leading Automotive Company

Executive Summary:
Onward designed complete Rear Seat of a car from development of initial concept thru prototype & testing.



Client:
One of the world’s leading automotive OEMs.

Business Issue(s) Addressed:
• Reduced Product Development Cost
• Reduced Time to Market

How Onward Helped:
Onward completely designed rear seat assembly including its components like Tubular Structure & Foam Assembly. Onward also introduced new type of Latch in place of conventional Recliner. Further, FEA was carried out for testing performance of seat followed by prototyping and testing.

•	Development of Seat Concepts
•	3D CAD Modeling of Seat Components
•	CAE analysis, simulation & verification of complete seat for front impact, rear impact, back strength & H/R performance
•	Development of physical prototypes
•	Assistance during testing of physical prototype seat at Automobile Research Association of India (ARAI)

Tools Used:
• CAD
• CAE
• Reverse Engineering: Contact / Non-contact Laser Scanner

Key Achievements / Deliverables

•	The new design of Seat passed all the tests at ARAI. The results were in accordance with CAE analysis.